Privacy Policy

Background

Optimised AI Limited (“we”, “us”, “our”) understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits our website, https://getfrugal.uk (“Our Site”), and we will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

• "Account" an account required to access and/or use certain areas and features of Our Site
• "Cookie" a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.
• "Cookie Law" the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
• "Personal Data" any and all data that relates to an identifiable person who can be directly or indirectly identified from that data.
• "We/Us/Our" Optimised AI Limited, a limited company registered in England under company number 16657950.

2. Information About Us

2.1 Our Site is owned and operated by Optimised AI Limited, a company registered in England under company number 16657950, whose registered office is: Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ.

2.2 Our Data Protection Officer can be contacted by email at hello@getfrugal.uk, or by post at the address above.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites, and we advise you to check the privacy policies of any such websites before providing any data to them.

4. Your Rights

You have the following rights under UK Data Protection Law (including UK GDPR):

• The right to be informed about our collection and use of personal data.
• The right of access to the personal data we hold about you.
• The right to rectification if any personal data we hold about you is inaccurate or incomplete.
• The right to be forgotten – the right to ask us to delete any personal data we hold about you.
• The right to restrict the processing of your personal data.
• The right to data portability.
• The right to object to us using your personal data for particular purposes.
• Rights with respect to automated decision-making and profiling.

5. What Data Do We Collect?

We may collect the following Personal Data:

• Title and name
• Date of birth
• Email address
• Telephone number
• Open Banking connection data
• Business/company name
• Job title
• IP address
• Web browser type and version
• Operating system

Personal Data will primarily be collected from you directly. However, some Personal Data may, where lawful to do so, be collected from third parties or publicly available sources.

6. How Do We Use Your Data?

We will only use your Personal Data for the following purposes, and we will not keep it longer than necessary:

• To identify accounts, services, and/or products that may be relevant to you.
• Providing and managing your Account.
• Providing and managing your access to Our Site/Portal.
• Personalising and tailoring your experience on Our Site/Portal.
• Supplying our services to you.
• Responding to your emails and enquiries.
• Conducting market research.
• Analysing your use of Our Site and gathering feedback to improve our services.

7. AI-Powered Savings Insights (No Regulated Advice)

Our service uses AI to analyse the banking and transaction data you provide so we can highlight ways you might reduce day-to-day spending and increase savings.

Important: This service does not provide regulated financial advice, does not make legal determinations, and will never make decisions that have legal or similarly significant effects on you.

Purpose and Legal Basis

We process your financial data based on your explicit consent and our legitimate interest in providing personal-finance wellness tools. Specifically, our AI:

• Reviews your transaction history to identify recurring or avoidable costs.
• Highlights possible discounts, cashback offers, and earning opportunities.
• Provides personalised tips to help you set and reach savings goals.

Types of Data Processed

• Transaction descriptions and amounts
• Account balances
• Payment schedules
• Merchant names
• Similar information obtained via secure Open Banking connections

Automated Processing & Your Rights

• All AI outputs are recommendations only. You decide whether to act on them.
• No decision with legal or significant effect is taken solely by the system.
• You may request human review, provide feedback, or contest any output at any time.

Fairness, Transparency & Security

• Our models are regularly audited to minimise bias and ensure fair treatment.
• Processing occurs in encrypted environments that meet UK banking-grade security standards.
• We follow strict data minimisation principles and keep raw transaction data only as long as necessary to provide the service, after which it is securely deleted or irreversibly anonymised.

8. Data Retention

We retain your Personal Data only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by law.

9. Sharing Your Data

We will not sell or rent your data to third parties. We may share limited Personal Data with trusted service providers (e.g., payment processors, analytics providers) where necessary for business operations, subject to strict confidentiality and security obligations.

10. Security

We take the security of your Personal Data seriously. All data is stored securely, encrypted in transit and at rest, and handled in accordance with industry best practices.

11. Our Use of Cookies

Our Site may place and access certain first-party Cookies on your device. Please refer to our Cookie Policy for full details on how we use Cookies.

12. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact us:

Optimised AI Limited
Bartle House, 9 Oxford Court
Manchester, England
M2 3WQ

hello@getfrugal.uk

Please make sure your query is clear, especially if it relates to the Personal Data we hold.

13. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time (for example, to reflect changes in the law or our services). Any changes will be posted on Our Site with the updated version number and date. We recommend that you check this page regularly to stay informed.